"We positioned our village as the most boring resort in Switzerland. The idea is that it is so boring, you can relax. But some people did not understand it. Then we thought, well, what should we do for an event? And what does someone do when they are bored? They skim stones."
~Andy Hostettler, a hotelier from the Swiss village of Ermatingen
Source: "Swiss resort sets up stone-skimming contest to shake off 'most boring' label."